Understanding to inspire imagination
“All problems are behavioural problems
This digital age may either engage or disengage us
We believe an engaged person is a better person
Change behaviour and you change the world”
To understand how to design organisations, devise business models and policies, and make ecosystems work for us in the Digital Age we need to take human behaviour as the unit of analysis. Additionally we seek to understand the mechanisms at work beneath the surface of the rapid digitisation of our world. Finally coordination and governance theory will help predict the combined behaviour of hyper-connected individuals, organisa-tions and things
Understanding of the impact of digital technology on our behaviour so that we can – either top down, horizontally, or bottom up – design and engineer “behavioural Interventions” that shape our digital society
Mechanisms of Digital Transformation
The digital revolution exponentially accelerates interaction, information and connectivity. Will these underlying mechanisms help us explain and predict the emergent property we call Digitisation of society?
Coordination and Governance
The hyper-connnected world creates as many new coordination problems as it offers tools to resolve these problems. What are the new risks and uncertainties and what variety of actions do we have to cope?
Life Dashboard Management
Who will help us manage our digital data and track its usage by others? How can we benefit from combining all our Life's data in a Dashboard? When would we entrust a third party to become our digital coach?
Future Governance Models
How will shifting information positions of citizens and companies as a consequence of Open Data and Open Government affect Governance? What are the opportunities for the market and citizens?
Interspace Design for Healthy Living
Our interface with the confluence of digital and virtual space is what we call the Interspace. How can the various organisations in our Interspace "nudge" us toward healthy and responsible behaviour?
Smarter Cities coming of Age, How the convolution of the physical and virtual world changes our behaviour (in Dutch)
2015, Sheombar. Publication by Rijkswaterstaat (in Dutch)
Informatie in het hart van de openbare dienstverlening (in Dutch)
2014, Sheombar, Bentlage, Coppens, van Loon. IBM Thought Leadership Whitepaper
Individualisation of Pharma Marketing: implications for the sales function (in Dutch)
2000, Sheombar, B. Stam. Sales Management
Customer Relationship Management: the customer as your most important asset
2000, Sheombar, I. Geraedts. Sales Practitioner's Guide
Understanding logistical coordination - A foundation for using EDI in dyadical VAP design
1995, Sheombar, Ph.D. dissertation. Tutein Nolthenius
Understanding logistical coordination in dyads - A prerequisite for EDI induced redesign
1993, Sheombar. Invited to submit for publication in EDI Europe, Vol. 3, No. 4/1993, pp. 347-368.
EDI-induced redesign of co-ordination in logistics
1992, Sheombar. International Journal of Physical Distribution & Logistics Management, Vol. 22, No. 8, 1992